Funnel Leak Audit
2 beta audits open · closes Jul 21
For subscription app founders

Find the leak before the next sprint.

Send your live app. Within 12 hours, get one evidence-backed leak and the next signal to measure. If the diagnosis earns your trust, the full 48-hour audit turns it into a ranked fix list your team can ship.

DM “AUDIT” + my app URL ↗ App URL + one stuck metric. No Instagram? Email the same two details.
Example trace / v1.0scan active

Store promise

Intent quality and message match

inspect

First value

Proof arrives after the paywall ask

leak 01

Paywall

Outcome, terms, and timing

trace

Entitlement

Purchase, restore, unlock state

verify

Renewal

Habit, cancellation, recovery

measure
Next action: move one proof-of-value moment before the first paid ask; instrument activation → paywall_view.
PerspectiveOperator, not slideware
StackRevenueCat + React Native
ScopeAcquisition through renewal
ConstraintBuilt for small teams
01 / Diagnose the system

The paywall is one screen. The leak can be anywhere.

“Let’s redesign the paywall.”
Maybe. But first: prove it.

A polished paywall cannot repair low-intent installs, delayed value, a broken restore path, or a product nobody returns to.

A1
Wrong users arriveThe store promise attracts curiosity, not durable intent.
store
A2
Value arrives too lateRegistration and setup consume the first session.
activation
A3
The ask lacks contextThe paywall lists features before the outcome feels real.
paywall
A4
Payment does not equal accessPurchase, restore, and entitlement states drift apart.
reliability
A5
The habit never formsRenewal is treated as billing instead of retained value.
renewal
02 / See a real operator example

I put my own subscription app through the same audit.

This public-listing example uses TurnTalk, my live RevenueCat app. No invented customer result, just visible evidence, a ranked action, and the signal that would validate it.

Public finding / TurnTalk store intentP0
Three jobs compete before the download.
Evidence

The subtitle promises live tour-guide understanding, while the first screenshots split attention across travel, voice, photo, and instant translation.

Action

Make the first three screenshots tell one tour-guide story. Move photo translation and secondary modes later in the sequence.

Instrument

product_page_view → download → first_live_session

Success signal

Higher store conversion without lowering the share of new users who start a live translation session.

Your audit includes48h
  • 01
    Ranked findingsP0 now, P1 next test, P2 once data exists
  • 02
    Annotated screensCopy, sequence, and state-level changes
  • 03
    Measurement mapEvents, properties, and QA checks
  • 04
    14-day planOne sequence a small team can finish
  • 05
    20-minute handoffWalk through priorities, evidence, and the first test
No customer credentials. No user-level exports. Public listing + minimal aggregate context is enough to begin.
03 / Low-risk process

See the thinking before you buy the audit.

Step 01

Send the app

Share the public store link and the one subscription problem you cannot explain.

Step 02 / free · within 12h

Get one diagnosis

I reply with visible evidence, one concrete action, and the next signal to measure. No generic checklist and no pitch disguised as advice.

Step 03

Choose

If the signal is useful, book the full teardown. If not, keep the observation.

Beta founder rate · closes July 21

One funnel. One ranked plan. 48 hours.

For a live iOS or Android app using subscriptions or in-app purchases. Includes the evidence map, annotated screens, purchase/restore QA matrix, analytics spec, 14-day plan, and a 20-minute handoff.

$199fixed scope / no retainer
No revenue guarantee.
See one app-specific diagnosis before any payment discussion.DM “AUDIT” + my app URL ↗
04 / Questions

Before you send the link.

Can AI do this for free?

AI can produce a generic checklist. The paid work is the app-specific evidence trail, a coherent diagnosis across handoffs, and a ranked sequence you can execute. AI assists the research and drafting process and is disclosed.

Do you guarantee more revenue?

No. The audit reduces guesswork and creates measurable hypotheses. Product demand, traffic quality, execution, and time all affect revenue.

What access do you need?

Start with only the public app listing. For the full audit, screenshots and a few aggregate funnel numbers are usually enough. Never send passwords, API keys, card data, or customer-level exports.

Is this only for RevenueCat apps?

No. RevenueCat experience helps with purchase and entitlement diagnosis, but the audit works with StoreKit, Google Play Billing, or another subscription stack.

What if paid work is premature?

I will say so. You will get the free observation and the next measurement to collect instead of a forced sale.